Certificate in Digital Marketing Basics : Learn Website, SEO, Social Media & Digital Strategy
Certificate in Digital Marketing Basics : Learn Website, SEO, Social Media & Digital Strategy
The Certificate in Digital Marketing Basics is a 4-month career-focused training program designed for students, entrepreneurs, and professionals looking to gain expertise in SEO, social media marketing, and digital growth strategies.
This course provides hands-on learning in the latest digital marketing techniques, helping you run successful campaigns, grow online presence, and increase brand visibility.
Key Highlights :
✔️ Covers SEO, social media marketing, and digital strategy
✔️ Practical training with real-world projects
✔️ Taught in English, Hindi, and Bengali
✔️ Suitable for students, business owners & job seekers
Why to Join this Digital Marketing Course :
✅ Industry-relevant curriculum taught by experts
✅ Practical training with real projects & case studies
✅ Flexible learning options – Online & Offline classes
✅ Certification on completion to boost career opportunities
✅ Global internships with Straxcel Business Solutions
Introduction to Digital Marketing
● Overview of Digital Marketing
● Characteristics of a Digital Marketing Specialist
● Key Concepts and Terminologies
● Validating Business Ideas
● Understanding Your Audience (Buyer Personas, Customer Journey)
● Competitor Analysis
● Digital Marketing Career Opportunities
Website Planning and Development
● Why Website Must in Digital Marketing
● Introduction to Content Management Systems (CMS)
● Power of WordPress
● Difference Between WordPress.com & WordPress.org
● Important Terminologies
● Connecting & Setting Domain-Hosting
● Integrating SSL Certificate
● Installing WordPress on Your Hosting Server
● Website Security Optimization
● Landing Page Designing Strategies
● Header & Footer, PopUp, ChatBot Integration
● Website Speed Optimization
● Ecommerce Website Designing Overview
Content Marketing + Graphic Designing
● Graphic Designing Fundamentals
● How to Create Corporate Creatives
● Content Research Strategies
● Creating Content Calendar
● Graphic Designing Demo (Post, Videos, Infographics etc)
Search Engine Optimization (SEO)
● How Search Engines (Google, Bing) Work
● SEO Fundamentals & Ranking Factors
● Different Types of SEO
● On-Page, Off-Page, Technical SEO Strategies
● Google Analytics & Google Search Console Overview
● Keyword Research and Optimization Strategy
● Backlink Building Strategies
● Local SEO Optimization
● Guest Posting
● How to Get a Backlink from Wikipedia
● Google Algorithm Updates
● GA & GSC Certification
Search Engine Marketing / PPC
● Introduction to Search Engine Marketing
● Difference Between SEM & SEO
● Google Ads - Different Types, Strategies
● Keyword Match Types - Research & Development
● Ad Campaign Strategy and Management
Social Media Marketing / SMM
● Social Media Platforms Overview
● Organic Marketing vs. Paid Marketing
● Social Media Optimization
● Meta Advertising - What, Why & How
● Pixel & Conversion API Setup
● Meta Business Manager Optimization
● Domain Verification, Events Setup
● Meta Remarketing, Lookalike Targeting
● Lead Generation Strategies
● Content Posting - Hashtags, Captions, Tags etc.
● LinkedIn Marketing - Organic & Paid
● Pinterest Marketing - Organic & Paid
Email Marketing
● Building an Email List
● Email Marketing Tools and Platforms
● GMass Tutorial
● Email ID Validations
● Analyzing Email Marketing Metrics
Conversion Rate Optimization
● Understanding CRO
● User Behavior Analysis
● Landing Page Optimization
● Importance of Branding - Tools & Resources
Blogging & Affiliate Marketing
● WordPress Blogging - Tools & Tips
● Blog Marketing Strategies
● Google Adsense Integration
● Introduction to Affiliate Marketing
● Setting Up an Affiliate Program
● Best Affiliate Marketing Programs
Freelancing
● Freelancing Career - Tools & Resources
● Client Acquisition Strategies
● Drafting Business Proposals
Capstone Project
● Developing a Digital Marketing Strategy
● Real-World Case Studies
● Group Presentations and Feedback
● Final Exam and Certification by WBJRS
Guy Hawkins
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