✅ Introduction to Digital Marketing

● Overview of Digital Marketing

● Characteristics of MarketPreneur

● Important Terminologies

● Validating Business Ideas

● Understanding Audience Analysis (Buyer Personas, Customer Journey)

● Competitor Analysis

● Digital Marketing Career Opportunities

✅ Website Planning and Development

● Why Website Must in Digital Marketing

● Introduction to Content Management Systems (CMS)

● Power of WordPress

● Difference Between WordPress.com & WordPress.org

● Important Terminologies

● Connecting & Setting Domain-Hosting

● Integrating SSL Certificate

● Installing WordPress on Your Hosting Server

● Website Security Optimization

● Landing Page Designing Strategies

● Header & Footer, PopUp, ChatBot Integration

● Website Speed Optimization

✅ Ecommerce Website Development

● Introduction to Ecommerce

● WooCommerce Integration

● Creating Simple Products, Variable Products, Bookable Products

● Product Filters, Categories

● Integrating Payment Gateway

● Product SEO Optimization

● DropShipping Business Model

✅ Content Marketing + Graphic Designing

● Graphic Designing Fundamentals

● How to Create Corporate Creatives

● Content Research Strategies

● Creating Content Calendar

● Graphic Designing Demo (Post, Videos, Infographics etc)

✅ Search Engine Optimization (SEO)

● How Search Engines (Google, Bing) Work

● SEO Fundamentals & Ranking Factors

● Different Types of SEO

● On-Page, Off-Page, Technical SEO Strategies

● Google Analytics & Google Search Console Overview

● Keyword Research and Optimization Strategy

● Backlink Building Strategies

● Local SEO Optimization

● Guest Posting

● How to Get a Backlink from Wikipedia

● Google Algorithm Updates

● GA & GSC Certification

✅ Search Engine Marketing / PPC

● Introduction to Search Engine Marketing

● Difference Between SEM & SEO

● Google Ads - Different Types, Strategies

● Keyword Match Types - Research & Development

● Ad Campaign Strategy and Management

✅ Social Media Marketing / SMM

● Social Media Platforms Overview

● Organic Marketing vs. Paid Marketing

● Social Media Optimization

● Meta Advertising - What, Why & How

● Pixel & Conversion API Setup

● Meta Business Manager Optimization

● Domain Verification, Events Setup

● Meta Remarketing, Lookalike Targeting

● Lead Generation Strategies

● Content Posting - Hashtags, Captions, Tags etc.

● LinkedIn Marketing - Organic & Paid

● Pinterest Marketing - Organic & Paid

✅ Email Marketing

● Building an Email List

● Email Marketing Tools and Platforms

● GMass Tutorial

● Email ID Validations

● Analyzing Email Marketing Metrics

✅ Conversion Rate Optimization

● Understanding CRO

● User Behavior Analysis

● Landing Page Optimization

● Importance of Branding - Tools & Resources

✅ Blogging & Affiliate Marketing

● WordPress Blogging - Tools & Tips

● Blog Marketing Strategies

● Google Adsense Integration

● Introduction to Affiliate Marketing

● Setting Up an Affiliate Program

● Best Affiliate Marketing Programs

✅ Digital Marketing Trends

● AI in Digital Marketing

● Voice Search Optimization

● Mobile Marketing

✅ Freelancing

● Freelancing Career - Tools & Resources

● Client Acquisition Strategies

● Drafting Business Proposals

✅ Capstone Project

● Developing a Digital Marketing Strategy

● Real-World Case Studies

● Group Presentations and Feedback

● Final Exam and Certification by WBJR